The last few months have been a whirlwind at Kaftanize.
Usually, we keep our heads down and focus on the product. We obsess over how breathable the cotton is, how bright the prints are, and perfecting that "free size" fit so it actually looks good on everyone.
But recently, we had to take a moment to look up.
Something incredible is happening with our story. Usually, when a clothing brand makes the news, it’s about a celebrity spotting or a seasonal sale. While that’s great, our recent coverage has been different and honestly, it makes us much prouder.
We’ve been featured not just in glossy fashion magazines, but also in serious business journals and major news networks like ANI, Outlook India, and The New York Despatch. We are seeing headlines calling us "Visionaries" and crediting us with starting a "Fashion Revolution."
It is a surreal feeling to see our name in print next to corporate giants, but it confirms something we have believed since day one: Women don’t just want clothes; they want a brand that respects their need for comfort, quality, and fair pricing.
Here is a deeper look at what the country’s top media outlets are saying about us and why it matters for your wardrobe.
1. The Business World Calls Us "Industry Leaders"
(As Featured in: Outlook India & NexNews)
Let’s start with the biggest milestone. It is huge for a homegrown brand like ours to be recognized by Outlook India in their special feature on "CEOs & Founders Who Transformed Their Companies."
They sat down with our founders, Rahul Agarwal and Shilpa Agarwal, to dig into the business side of fashion.
The "Affordable Fashion Revolution"
The press didn't just talk about pretty prints. They focused on what they called our "Affordable Fashion Revolution." Both Outlook India and NexNews highlighted the specific gap Rahul and Shilpa saw in the market years ago.
The problem was simple. If you wanted Indian ethnic wear, you usually had two extreme choices:
- The "Use-and-Throw" Trap: Cheap fabrics that shrank after one wash.
- The "Designer" Price Tag: Beautiful clothes that cost half your salary and were too heavy to wear for more than two hours.
The media recognized that Kaftanize found the third path. We proved that you could make premium, breathable, stylish clothing—using high-quality muslin and cotton—without charging luxury prices.
2. The Co-ord Revolution: "The New Wardrobe Essentials"
(As Featured in: ANI News, Lokmat Times & New York Despatch)
This is the trend that has gone global. Major news outlets, from ANI to the New York Despatch, recently published articles titled: "Why Co-ords are the New Wardrobe Essentials: A Fashion Revolution by Kaftanize."
Why are they calling it a revolution? Because we solved the biggest problem every woman faces in the morning: "Decision Fatigue."
The End of "I Have Nothing to Wear"
As our co-founder Shilpa Agarwal told the press, "We noticed that women were spending a lot of time trying to pair pieces together and often ended up with outfits that felt incomplete."
The media praised our Co-ords for being the ultimate solution. They highlighted two key reasons why our sets are taking over wardrobes:
- Zero Effort Styling: You don't have to hunt for matching bottoms. You put on the set, and you look instantly polished.
- Value for Money: As the articles noted, our sets work as a complete outfit, but you can also mix and match the pieces separately (e.g., wearing the top with jeans) to double your wardrobe options.
3. The Fashion World Calls Us "Must-Haves"
(As Featured in: Provoke Lifestyle)
On the lighter, more colorful side, we were thrilled to see Provoke Lifestyle feature us in their "Dress Up For Diwali" guide.
Fashion editors are tough critics. They see thousands of outfits every day. So, when they stop and point at a specific Kaftanize set and say, "Yes, this is the one," we pay attention. They fell in love with two specific looks that perfectly represent our vibe.
The "Modern Muse": Beige Kaftan & Dhoti Set
The editors loved this because it breaks the monotony of the standard kurta-legging combination. It’s understated luxury. It says you put effort into your outfit, but the dhoti pants keep it relaxed.
The "Statement" Piece: Purple & Lime Set
The press called this one out for "those who love bold statements." They loved that we weren't afraid to clash deep purple with electric lime green to create something unique.
4. The Gifting World Calls Us "Elegant"
(As Featured in: IANS, Silicon India & Myntra)
Finally, let’s talk about gifting. During the festive rush of Rakhi and Diwali, major news outlets like IANS and Silicon India highlighted our presence on Myntra.
The headlines specifically praised our curated hampers, noting how our collections "blend emotion with elegance."
The media picked up on why Kaftanize is a gifting favorite: The fit is forgiving. Because we specialize in relaxed fits, the sizing stress disappears. You don't need to know your sister's exact measurements to get her a gift she will actually wear and love.
Thank You for Making Us Newsworthy
We want to end this by saying something important: Journalists don't write about brands that nobody cares about.
These headlines, the magazine features, and the business accolades—none of them would exist without you. The only reason the media is talking about Kaftanize is because you are talking about Kaftanize.
Every time you post a selfie in our coords, leave a 5-star review, or recommend us to a friend, you are building this story with us. You are the proof that the vision Rahul and Shilpa had is actually working.
So, while we are incredibly proud of the "Visionary" title, we are most proud of being your go-to choice when you open your wardrobe in the morning.
