We want to enhance the ‘me time’ of women, by bringing them lounge and leisure that not only makes them feel comfortable and at ease, but also highlights their feminine grace and beauty, and is also sustainable and affordable.
Kafatnize was started with this mission in mind.
We marry the comfort of leisure and lounge wear with aesthetics and style, through our choice of sustainable and comfortable fabric, and a range of attractive prints, patterns and stitch styles.
We began as a franchise business for other brands. However, when we noticed the vacuum in the market for chic and comfortable lounge wear, with great designs as well as wide categorization, we decided to fill this void, by launching our own brand, in the year 2022.
Our brand Kaftanize is dedicated to those moments in her life that are exclusively for HER. We try to make those moments special, comfortable and chic.
She is the heart and the brain behind the Kaftanize brand. As a woman herself, she could empathize with the pressures, the pulls and pushes that women experienced, between looking good and feeling comfortable at the same time. Having raised two children herself, soon after marriage, she understood how ‘me time’ was for women- a time they could relax, be themselves and yet be comfortably chic. From this experiences was born the idea of leisure and loungewear that were comfortable, yet chic and fashionable all day long, and Kaftanize. Her philosophy is that a woman is after all, God’s best creation. Why can’t she be beautifully dressed and comfortable at the same time? Why not, indeed!